Microsoft design language is built for use on personal computers, on tablets, and mobile devices. The user interface features infographics and utilizes a sensory approach for users. Regarding mobile devices, the hardware underwent rapid development, but software remained unchanged. The look of the various mobile operating systems by Apple, Microsoft, and Google upgraded their UI design over time, but the relative change was not significant, compared to their respective first generation models. The hardware in current mobile devices serves to replace our personal computers. This is because people use their smartphones all the time. It also made it possible to expand the scope of work that used to be limited.

Problem

Due to the advancement in technology, everyone utilizes his or her mobile devices all the time. This includes moments where the user’s attention is critical elsewhere, like while driving. Texting while driving or using a mobile device for other applications while driving has created a dangerous situation, causing injury or even death. Many people today are working to restrict the use of these applications while driving, but others argue that this is an attack on personal freedoms. Therefore, it is has become a critical issue to allow the use of such applications safely while maintaining some freedoms.

Simple Facts
- In 2012, 3,328 people were killed in crashes involving a distracted driver, compared to 3,360 in 2011.
- 421,000 people were injured in motor vehicle crashes involving a distracted driver in 2012.
- In 2011, nearly one in five crashes (18%) in which someone was injured involved distracted driving.

Inspiration

Productivity Future Vision (2011), Microsoft Corporation

Microsoft - Productivity Future Vision
While researching Microsoft, I found a video that predicted how our future will be much different than today. This video was made by Microsoft Office in 2011. The concept of the video is to give a glimpse of the future of productivity and explore the stories and technology in our daily life. If Microsoft has a big picture, this viral campaign will most likely be their big picture.

J.A.R.V.I.S. Logo, Iron Man Interface

Ironman - J.A.R.V.I.S.
J.A.R.V.I.S. is Tony Stark’s home computing system, taking care of everything starting with the heating and cooling system of the home to engine analysis of Stark’s hot rod. His voice tone seems very natural and friendly rather than cold and mechanical. This voice recognition system made me realize that the current system needed improvement.

Solution

One solution would be to try and make an infotainment style system where mobile devices would connect to the center console of the automobile, utilizing a system like MirrorLink. People have already developed a habit of connecting their mobile devices to their automobiles to listen to music or charge their devices. This technology will combine the habits people have developed and maximize efficiency and safety. People will be able to use this technology in various situations with simplicity, ease, and safety.

Identifying the Logo

Hub Page

Detail View

Intelligent Voice Recognition System

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