The World Wide Fund of Nature (WWF) is an international known governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects. The WWF relies on the support of everyone worldwide. By using infographics in magazines and the web, the support from the world will increase. I focused on not just informing the audience or explaining what the fund does but to increase awareness. It is a means to increase the traffic flow to the WWF's website.

There is a high procedural challenge where there is not enough information to complete such an idea. It was a challenge to join all the data into a story to move the audience. This is very important for this campaign but a hard thing to accomplish for such an organization. The design needed to be simple to catch the eye of the people while creating a dynamic look.

I decided to make a story line. Hence, I gave a brief explanation of how the Arctic Sea level was decreasing. At the same time, the polar bear population will decrease in correlation. By explaining the current problem and displaying the devastating effects of global warming, this allowed me to humanize the problem. I displayed the decreasing Arctic Ice level graph to give visual cues rather than just explaining the problem with words. By comparing the sea level trends and the polar bear population trend, I hoped to touch the mind and the heart of the audience.

View more projects