The VW Golf is a small family car manufactured by Volkswagen since 1974, marketed worldwide across seven generations, in various body configurations and under various nameplates. This project will promote the new generation of Golf and explain its history. This ad campaign tells very simply and concisely why the Golf is the best hot hatchback.



To design the poster, I had to collect various images of all the generations of this vehicle. I decided to make all the car images through Adobe Illustrator to vectorize the car designs per generation. I looked at the past VW ad campaigns and noticed that they used simple tag lines. I adopted this technique but this was a challenge because it is hard to contain a lot of meaning with such few words or images.

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