, Inc. is the world’s largest online retailer. started as an online bookstore, but soon diversified, the company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services.

Although there was a recent update from Amazon, the users are still presenting complaints. First of all, the design has been modified to look very similar to Apple’s iOS7. Further, the icon and font has not undergone that much change from the previous look. Most importantly, the app’s current features still do not meet the demands and needs of the consumers.


Style Guide

Flow Chart


To go a different direction from the previous app, the name of the app was changed to “Amazon Explore.” The word “explore” was used to signify the user’s ability to explore different products and to rid of the constricted feel. Infinite scroll was applied so as to emphasize the user’s ability to easily search their needs. Also, to follow the trend started by Apple’s iOS7, all the icons were modified to complement the look.

Main view

Search Options

Purchasing process

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